不要错过!

富有创造力和活力的营销人员, 以色列Serna, will be guiding you through this summer's webinar series.

最新优发娱乐官方网站 Arizona and Utah have partnered with Grow with Google to bring you a webinar series to help your small business adapt, 成长, 更好地服务你的社区. 你的客户在网上, so having a strong online presence is important — even if your business doesn't sell on the web. Register and learn ways to strengthen your online presence with these easy-to-use tools.

Small cardboard boxes sitting on laptop keyboard with shopping carts printed on them

电子商务在线销售

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Learn how to sell your products online. We'll walk through listing your products for free with Google My Business and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. +, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

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学习谷歌广告的基础知识

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In this workshop, you will learn how to reach more customers and 成长 your business with Google Ads.  在这个会话, we’ll talk about how to create an account and set up an ad campaign, 如何写伟大的广告, 完善, 关键字, 并包括AD扩展, 以及如何衡量成功.

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让你的网站为你工作

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在这演讲, attendees will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

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Group of people working together at a desk with laptops and graphs with an overlay of MesaCAN Economic Development logo

Make Better Business Decisions with Analytics & 谷歌市场仪

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Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, 可操作的决策. +,learn about Google's Market Finder, a free tool that can help you identify new national & international business opportunities. Hosted by 最新优发娱乐官方网站 优发娱乐官方网站 and sponsored by MesaCAN Economic Development.

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Connect with Customers and Manage Your Business Remotely

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Discover Google tools that can help business owners work and manage their business during this time of uncertainty. +, get insights on more online and timely resources for small businesses.  In this workshop we’ll discuss how to update critical business information online, 让客户了解, 进行虚拟会议, and access important files from anywhere.

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Woman holding up a shirt on a hanger while using her phone to record content with an overlay of the YWCA logo

Use YouTube to Grow Your Business

September 29, 2021 @ 10:00 AM (PT AZ)

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.In this workshop we’ll discuss best practices for understanding different video formats, 如何设置一个YouTube频道, 创造出好的创意, and how to target and measure the results. Hosted and sponsored by YWCA Women's Business Center Southern Arizona.

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更多关于以色列塞尔纳

以色列Serna is a creative and dynamic marketer with a passion for helping small businesses. Connecting the dots between sales and marketing is his specialty. Utilizing an omni-channel approach, Serna believes in developing a brand and digital marketing strategy through the lens of a loyal customer.

He's spent the last 15 years working in various roles within the public and private sectors, across various industries—including the Small Business Development Center (SBDC), the Specialty Coffee Association, Constant Contact and other eCommerce Software as a Service (SaaS) companies while serving several multicultural communities along the way.

 

更多关于阿曼多·奥赫达

阿曼德奥赫达 currently serves as Chapter Chair of the 最新优发娱乐官方网站 Southern Arizona Chapter in Tucson. He has served in a number of leadership roles in his career as a corporate executive, business association director and small business owner. Among his noteworthy assignments were: Director, 少数供应商开发, Ford Motor Company; Executive Director, Michigan Hispanic Chamber of Commerce and President & CEO of Marvel Earth Management, an environmental service provider.Armando is a graduate of Michigan State University and studied at the Universidad de las Americas in Cholula, 墨西哥.